Google will be able to verify the same information about your business from multiple sources, that will result to improved search ranking.
Google improves its ability to provide accurate search results to its users by aggregating information from all over the internet. If it is able to verify the same information about your business from multiple sources, its level of confidence grows and your business is likely to have higher search ranking as a result.
Building a strong online footprint for your business requires 3 main steps.
- Write an online description of your business using keywords that potential customers would use to describe your services, products and conditions you treat;
- Make sure your NAP (Name, Address, Phone) is accurate and consistent since businesses that maintain NAP consistency have a Big Advantage in local search (even consistent formatting of your address matters);
- Establish a strong, accurate online presence by amplifying your keyword-rich descriptions all over the internet on relevant, high-authority directories.